Guerlain launches the “Women For Bees” program
May 20th marks World Bee Day, and Guerlain, in collaboration with UNESCO, has initiated the Women For Bees program, aiming to preserve traditional beekeeping techniques, protect biodiversity, and ensure the thriving growth of bees in nature. According to the brand, the program is soon to embark on cooperation in China, jointly supporting sustainable development.
Since 1853, bees have been a constant source of inspiration for Guerlain, becoming an iconic symbol of the brand. Bee protection is one of Guerlain's commitments to beauty. Since 2017, Guerlain has partnered with UNESCO to launch the "Universities of Bees" bee protection project, inviting outstanding experts to explore innovative solutions for bee protection, dedicated to finding practical solutions and practices for bee conservation.
During the same period, Guerlain invited illustration artist Oniriq to create limited edition packaging for Guerlain's Abeille Royale, commemorating World Bee Day with exquisite floral and bee patterns, to create extraordinary repair power. Guerlain also invited skincare ambassador Zhao Lusi to share her tips for using Guerlain's Bee Glow Serum, showcasing skincare techniques for delicate and radiant skin, highlighting the upgraded efficacy of the brand's Black Bee Repair Technology.
