ubras launched a corn upcycling journey
ubras presents its fresh "Eco Series", crafted from organic corn and straw. The brand invites the consumer to embrace the comfort of nature, with lush greenery fulfilling the consumer's needs for a comfortable and healthy body, and promising sustainability. Furthermore, ubras joins forces with Rolling Hill for a pollution-busting corn leaf relay, gathering a variety of eco-conscious individuals for a green cycling event and crafting lovely, creative items using corn leaves, thus contributing to a greener and healthier environment for everyone.
Each "corn" undergarment could lower carbon emission by approximately 111g, equivalent to ditching 10 disposable paper cups. On one hand, ubras harmonizes environmental protection with style, offering the consumer a more comfortable, natural choice for summer; on the other hand, the timing of the event, during Grain in Ear and World Environment Day, symbolizes the continuous growth of "environmental protection" and its integration into our everyday lives, much like our intimate undergarments.
