The R Collective launched Digital Labels powered by Avery Dennison

Circular fashion brand The R Collective has partnered with materials science company Avery Dennison. This collaboration showcases Avery Dennison’s innovative digitally-enabled packaging and labeling solutions, providing a digital experience that immerses consumers in The R Collective’s sustainability story.

©The R Collective

Avery Dennison’s Digital Labels, which are attached to the garment, include a QR code that, when scanned, provides instant access to the brand's actions to create responsible products. This information includes how The R Collective reduces fashion’s impact through their newly released product-level carbon and water savings achieved by rescuing waste materials. As a further innovation, the garments are supplied in Avery Dennison’s newly-developed plastic-free garment bag.

©The R Collective

The R Collective’s REVIVAL sustainable design project features rescued fabrics from leading global fashion brands and includes top-quality silk, cotton, and jerseys. The garments have been designed by five award-winning sustainable designers from around the world using different textile waste streams to create wearable and commercial womenswear pieces.

©The R Collective