L’Oreal China launched L'Oreal Healthy Low-Carbon Special Fund with the Shanghai consumer council
© L'Oreal
L’Oreal China, recently set up L'Oreal Healthy Low-Carbon Special Fund to promote low-carbon awareness in beauty products with the Shanghai consumer council, a public welfare organization jointly established by Shanghai Consumer Rights Protection Committee, 6 large enterprises, and 1 public welfare foundation. They aim to build and share a more open, transport, responsible and sustainable Chinese consumer industry ecosystem. For the Shanghai Consumer Protection Foundation, it’s also the first special fund focusing on this area.
© L'Oreal
L'Oreal Healthy Low-Carbon Special Fund improves consumers’ health and safety awareness of the efficacy of cosmetic ingredients, and guides the cosmetics industry to establish a more open and transparent consumer communication mechanism in the low-carbon and green fields in China. Shanghai consumer council will work around three priorities with the support of L'Oreal: promoting low-carbon and green consumption from supply and demand; guiding consumers to scientifically choose rational consumption by strengthening the protection of the right to know;, and optimizing the consumption environment by supporting public interest and other means to solve difficult problems in rights protection.
During the launching ceremony, L'Oreal China also introduced their program of Product Impact Labeling(PIL) and Inside Our Products(IOP). PIL includes a score on a scale from A to E, with a view to scientifically assessing the environmental and social impacts of products. This system examines products through 14 factors affecting the global environment, so that it can give an accurate assessment of the impact of each link in the life cycle of L'Oréal products. IOP is a platform for L'Oréal to communicate openly and transparently with the public, the IOP website is committed to helping consumers understand cosmetic ingredients and winning the trust of consumers by responding to the public’s questions about product ingredients.
© L'Oreal
Since consumption has become one of the motivations driving China's economic growth. The establishment of this fund not only further reflects L'Oreal's confidence in the Chinese consumer market, but also demonstrates its commitment to helping Shanghai build a "Green and Low-Carbon" new track, an "International Consumption Center City" and contribute to China's "Comprehensive Green Transformation of Economic and Social Development", "3060 Dual Carbon" goals and "Healthy China 2030" commitments.