Shein looks to become a global leader in sourcing deadstock fabric
©Jonathan Borba
Chinese fast fashion giant Shein is partnering with circular economy technology company Queen of Raw to utilize its technology to responsibly source excess fabric inventory from other brands and retailers to help mitigate fashion’s waste crisis.
The initiative is part of the global fashion brand’s plans to become a leader in sourcing deadstock fabric to support its commitment to full circularity by 2050 while creating a blueprint for alternative business models that leverage circularity to mitigate textile waste and reduce the use of new raw materials.
Shein will leverage Queen of Raw’s science-backed software, Materia MX, which specializes in solving supply chain’s excess inventory issues for the world’s Fortune 500 to responsibly source deadstock fabrics for its collections to reduce its need for new textile resources.
©QueenOfRaw
Queen of Raw is a science-based software that drives supply chain efficiencies for more sustainable and profitable businesses. According to Queen of Raw’s impact measuring algorithms developed with the support of the Massachusetts Institute of Technology (MIT solve), diverting 1 million yards of fabrics would set Shein on the trajectory to repurpose deadstock materials to help conserve water and prevent the creation of carbon dioxide equivalents that would have been generated through conventional production methods.
