RED invites you to a "Treasure Hunt" in nature
Under the psychological understanding of spring outdoor enthusiasts, RED, a Chinese social media platform initiated the "Hidden Treasures in Nature" campaign in eight Chinese cities from April 27th to May 19th. The campaign emphasized "curiosity" and "exploration desire" to motivate individuals to venture outdoors. It subtly encouraged a mindful approach to outdoor activities, aligning with sustainable living values.
Specifically targeting users seeking a superior quality of life, spiritual fulfillment, and leisurely outdoor activities, RED devised a lightweight and engaging outdoor game.This game aims to lower the barrier to outdoor exploration, encouraging city dwellers with a natural affinity to participate in the event, experience nature, and explore potential human-nature interactions.
RED consistently demonstrates a unique ability to explore new lifestyles. This time, it continues its consistent platform tone, unveils a new outdoor lifestyle, and collaborates with over 1,000 multi-track bloggers to create the "Hidden Treasures in Nature" IP. This initiative invites outdoor enthusiasts from various interests to participate in the treasure hunt, unlocking new outdoor exploration styles in spring and summer. Users can locate the treasure through clues provided by Nature's Treasure Officers. Each natural corner, including rock crevices, flowers, and leaves, can conceal or reveal a unique piece of fortune, offering users new experiences and insights during their outward search and natural interaction.
