Plant Sifu partners with Cathay Pacific for plant-based in-flight meals
Plant Sifu, Hong Kong’s first locally produced plant-based meat brand, has made impressive strides since launching in late 2021. Now, the food tech company has extended its partnership with the city’s flag carrier, Cathay Pacific, bringing its tasty plant-based pork range to even more travelers across the world.
The consumer-facing brand of Hong Kong food tech company Good Food Technologies, Plant Sifu, made waves last year when it introduced its next-gen plant-based pork with patented AROMAX(TM) fat technology after the parent company closed an oversubscribed HK.
Now, the two brands have extended their link-up with a six-month trial that will see more meals containing vegan pork appear on the Economy and Premium Economy menus of select long-haul Cathay Pacific flights. These include routes departing from Hong Kong and rotating across North America, Australia, Europe, the Middle East, and Africa.
The collaboration is part of Cathay Pacific’s wider Greener Together strategy, which aims to achieve carbon neutrality and battle climate change. In August, it worked with Hong Kong vegetarian restaurant Veda, part of the Ovolo Hotel Group, to create 16 meat-free dishes for the carrier’s in-flight menu.
Plant Sifu has entered multiple food service locations in Hong Kong, showcasing its products at seven of the city’s most reputable Chinese restaurants, before extending its footprint with a partnership at Cafe de Coral-owned Shanghainese chain Shanghai Lao Lao in April. Additionally, the Asian plant-based brand launched with Fairwood (Hong Kong’s second largest Chinese fast-food chain with 100+ outlets), Nosh (the city’s leading meal delivery service provider), and recently returned to IKEA in Hong Kong and Macau in the form of plant-based siu mai.
