Mulberry launches a limited collection with carbon-neutral leather for the Year of the Rabbit
©Mulberry
British luxury lifestyle brand Mulberry has collaborated with the animated character Miffy on a limited-edition capsule collection celebrating the Year of the Rabbit for the Lunar New Year. The collection is underpinned by Mulberry’s ‘Made to Last’ ethos, crafted from 100% environmentally accredited carbon-neutral leather.
Mirroring Miffy’s signature minimal design and bright palette, the collaboration comes in playful hues including coral orange, lawn green, cornflower blue and chalk white, marrying the bold color block world of Miffy with Mulberry’s contemporary take on British heritage.
To bring the collaboration to life, Mulberry’s campaign film “celebrates Miffy’s unwavering sense of adventure” across the cityscape of contemporary Shanghai. The cheerfully animated protagonist plays a game of hide-and-seek, careening through side streets and roads, up busy escalators and markets. All the while, two avid fans follow her through the varied locations, carrying out the new collaboration.
