In Hong Kong, designers try out a new assistant: AI fashion maven AiDA

©Fashion X AI : Call For Young Talents 2022

At the Fashion X AI show in Hong Kong, attendees noticed a certain "alien" quality about the new clothes modeled on the event's narrow catwalk - and the designs were, in fact, not entirely human.

The show put more than 80 outfits from 14 designers in the spotlight, all of which were created with the help of the artificial intelligence software AiDA, short for "AI-based Interactive Design Assistant”. The software was developed by Ph.D. students and academics at the Hong Kong-based AiDLab.

According to AiDLab CEO Calvin Wong, the software was created to serve as a "supporting tool" for designers." AiDA is an assistant for fashion designers just to help them, you know, to work together," Wong said. "Designers and AI can work together to come up with the final collection."

AiDA was officially launched with the Fashion X AI show, and is available to designers in Europe and Asia Pacific.

 
 
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