McDonald's unveils a Crocs collaboration
On November 7th, McDonald's and Crocs announced their collaboration, launching their first joint collection, which includes themed footwear, long socks, and various creative items to bring more fun and passion to their fans. Starting on November 8th, consumers can purchase the collaborative products through designated Crocs channels.
This joint collection is based on the iconic silhouettes of Crocs' classic fuzzy clogs and classic clogs, taking inspiration from McDonald's classic brand characters - Ronald McDonald, Birdie, and Hamburglar. It has given birth to four footwear designs that prominently feature both brands' logos. Consumers can proudly wear their favorite limited edition footwear to boldly express their passion. To celebrate this collaboration, McDonald's will also donate a portion of the proceeds to support the Ronald McDonald House Charities, bringing more care and warmth to families with sick children.
In addition to the collaborative product line, McDonald's China will also partner with Crocs to launch a "Fun Comes Fast" trendy pop-up event, offering a limited-time, enjoyable experience. From November 10th at 3:00 PM to November 12th at 8:00 PM, the "Fun Comes Fast" pop-up store will be set up at the McDonald's Get It Fast restaurant in Happy Coast, Shenzhen. Limited edition collaborative footwear will be available for sale on-site, and consumers will have the chance to interact with Ronald McDonald, Birdie, and Hamburglar, as well as win exclusive gifts.
Furthermore, this year, McDonald's, in collaboration with "Fashion Bazaar," has captured the enthusiasm of 8 employees participating in the All-Star Games, inviting them to be the first to wear the joint footwear and unleash their passion. Both McDonald's and Crocs are synonymous with fun, joy, and passion in the public's perception. This collaboration deepens the recognition of "playing together" for both brands' fans, allowing users not only to enjoy delicious food at McDonald's but also to wear the joint products to boldly express their love.
