L’Oréal to measure the environmental footprint of retail elements using EcoDesignCloud
L'Oréal announced that it had adopted EcoDesignCloud by Eviden, a solution that measures the environmental footprint of point-of-sale and promotional materials, in support of its L'Oréal for the Future sustainability ambitions. EcoDesignCloud calculates the environmental impact of point-of-sale and promotional materials throughout their lifecycle, using the internationally recognized Product Environmental Footprint (PEF) methodology which looks at 16 criteria including CO2 emissions.
L'Oréal’s Luxe division was the first to equip its 24 brands with the cutting-edge digital and data-based tool to reduce the environmental impact of retail elements. L'Oréal had rolled out the solution to further divisions globally in the past months.
EcoDesignCloud helped improve the environmental footprint of retail elements by providing in-depth scoring and simulations for L'Oréal and its suppliers, allowing users to identify and select retail and promotional items with the lowest environmental impact. Early assessments had already helped conceive more ecologically designed luxury displays as well as gifts-with-purchase.
