Loewe opens Crafted World exhibition in Shanghai
The esteemed house of Loewe is set to dazzle Shanghai with its latest exhibition, Crafted World, a fusion of homage to its rich heritage, Spanish roots, and unwavering dedication to artisanal craftsmanship. Opening its doors on Friday, March 22 at the Shanghai Exhibition Centre, this immersive experience curated by Loewe's creative director, Jonathan Anderson, promises a captivating journey through time, space, and material, infused with the brand's signature whimsical charm.
Crafted World marks Loewe's inaugural public exhibition, a remarkable milestone for the Madrid-based luxury label, renowned as one of the fastest-growing entities within the esteemed LVMH luxury conglomerate. Curated by Anderson as a tribute to artisans worldwide, the exhibition invites visitors to explore iconic designs and cultural collaborations spanning Loewe's evolution from a leather-making collective in 1846 Madrid to its present-day status as a trailblazer in the fashion industry.
Spanning 93,000 square meters, the historic Shanghai Exhibition Centre provides the perfect backdrop for Loewe's journey through 178 years of craft innovation. From its royal appointments in the 19th century to its acquisition by LVMH in the 20th century, Crafted World celebrates the enduring legacy of craftsmanship, supported by the Loewe Foundation and its annual Craft Prize, alongside numerous collaborations with artisans globally.
Crafted World is a sensory delight, offering glimpses into the brand's Spanish roots, from the atelier to the runway. Designed to capture the essence of Spain, the exhibition culminates in nine breathtaking, interactive rooms, transporting audiences into the heart of Loewe's artistic vision. Helmed by Ellen van Loon and Giulio Margheri of OMA, renowned for their architectural prowess in fashion and scenography, the design of Crafted World promises to mesmerize and inspire visitors at every turn.
Loewe's Crafted World exhibition is not just a celebration of luxury; it's a testament to the enduring power of craftsmanship and creativity, inviting guests to embark on a journey of discovery and delight in the heart of Shanghai.
