LabelHood opens Harrods pop-up to celebrate Chinese New Year
To honor the Year of the Rabbit, Harrods and Labelhood have come together for a pop-up event featuring the works of up-and-coming Chinese designers. From January 20th to February 5th, the pop-up opened in London, and is a collaboration between Harrods, a renowned department store, and Labelhood, a leading platform in Shanghai supporting young Chinese design talent.
The campaign, entitled ‘兔 be with you’, has family and community at its heart, inviting customers to visit the Harrods’s fifth floor to explore the pop-up. The immersive space aims to offer “fun for everyone” and includes photography sessions for customers to capture family and ‘chosen family’ portraits in celebration of the Lunar New Year. The pop-up features a curation of “covetable products” from LabelHood’s own label alongside emerging designers such as The Flocks, M Essential, Ruohan, Soft Mountains and Nan Knits.
Harrods first connected with LabelHood in 2019, when it became a key feature in The Harrods ‘Hive’ incubator programme. The pop-up is part of the retailer’s ongoing commitment to supporting the development of emerging Chinese luxury talent.
