Kiehl's launches refillable packs to promote sustainability
Kiehl's, a renowned skincare brand, has recently introduced its high-moisturizing eco-friendly refillable packs to the market. The innovative packaging is designed to reduce plastic waste by 61%, with one refill equivalent to three full-sized products, offering consumers a more sustainable and cost-effective option.
The brand advocates for the concept of "refilling" instead of purchasing new products, aiming to initiate a new approach to environmental conservation. To highlight this eco-friendly packaging, the brand has created a playful ad campaign using "trash actors" to symbolize its dedication to plastic reduction.
In addition to the advertisement, Kiehl's has enlisted the support of brand ambassador Song Yuqi and brand youth ambassador Mika to shoot promotional print ads and commercials, inviting customers to join them in embracing the "refill" initiative.
