K11's First Flagship Project in the Chinese Mainland Officially Named K11 ECOAST

©K11 ECOAST

K11 ECOAST, the first flagship project in the Chinese mainland, is located in Prince Bay in Nanshan, Shenzhen, and with a total GFA of 228,500 square meters, including K11 Art Mall, K11 HACC multi-purpose art space, K11 ATELIER office building, and the Promenade.

©K11 ECOAST

The inspiration for the name "K11 ECOAST" combines the concept of green development alongside the conservation of waterfront resources. The complex is dedicated to promoting a sustainable, circular lifestyle and integrating the concept of environmental protection through the power of creativity, culture, and innovation.

©K11 ECOAST

Scheduled to open at the end of 2024, K11 ECOAST will be the new harbourfront cultural retail destination and circular economy trailblazer in the Greater Bay Area. Upholding the core values of Art, People, and Nature, K11 ECOAST has partnered with 50 world-leading artists and architects to create the most aesthetic and impactful of China’s seaside art districts.