JNBY presents Measurably Closer: #CreateCOP by Art Partner in Shanghai
Recently, Chinese clothing brand JNBY, as the prime partner of a creative sustainability consulting agency, Yehyehyeh, showcased the "Measurably Closer: #CreateCOP by Art Partner" exhibition at Fotografiska along the Suzhou River. The exhibition brought global youth's creative pieces, dissecting the reality of survival after climate disasters worldwide.
From river pollution to extreme weather shifts, from sea level rise to plastic crises, each year, #CreateCOP receives original works depicting various forms of climate change from over 130 countries, encompassing photography, documentaries and experimental films, performing arts, oral content, music pieces, fashion design, new media projects. This exhibition showcases award-winning pieces from past years, witnessing the profound impact of climate change and hoping to inspire awareness and solutions through creativity.
Simultaneously, JNBY launched an eco-friendly series in summer 2024, advocating harmony with nature and creating a low-carbon green wardrobe with consumers, aiming for a sustainable world. The JNBY 2024 spring and summer eco-friendly series employs sustainable fabrics like linen, recycled polyester, Tencel Lyocell, cuprammonium fiber, and diacetate fiber, ensuring sustainability while providing consumers with a more comfortable and stylish wear experience.
