Jingdong launches "Beauty without Barriers" program for visually impaired people
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On June 6th, JD.com, in collaboration with the China Disabled Persons' Federation Employment Service and Administration Center and the China Association of Persons with Visual Disabilities, launched the "Beauty Without Barriers" initiative. Together with brands such as Winona, KANS, and Perfect Diary, they introduced accessible beauty and skincare products tailored for visually impaired individuals. Leveraging their flexible supply chain capabilities, they customized products with braille and QR codes to meet the daily beauty needs of the visually impaired.
Furthermore, JD.com has been enhancing its online shopping experience to ensure accessibility, promoting the implementation of accessible features on its app to provide convenient purchasing services for visually impaired consumers. This initiative underscores JD.com and multiple beauty brands' commitment to inclusivity and the acceptance of minority groups, spreading beauty among all individuals.
