ICICLE joined forces with The Woolmark Company to launch a traceable wool fashion collection
ICICLE, a leading fashion brand, has joined forces with The Woolmark Company to launch a traceable wool fashion collection, integrating sustainability principles with a deep respect for nature. The collection features two distinct lines: the superfine wool series and the ICICLE dew series, which utilize rare Merino wool sourced from historic Mulgowan's century-old pastures in Australia. The yarn is spun using Südwolle Group's advanced spinning techniques, ensuring exceptional quality and eco-friendliness.
The ICICLE dew series stands out with its waterproof and windproof silk-wool fabric, custom-made from the wool fibers of the Old Ripponhurst pasture in Australia, offering urban travelers lightweight and functional attire. This collaboration not only reflects ICICLE's Eastern philosophy of 'Unity of Heaven and humanity' but also The Woolmark Company's commitment to sustainability, tracing back to the very origins of wool to bring fashion and design back to nature.
Each piece in the collection comes with a traceable QR code, allowing consumers to scan and embark on a journey that reveals the story behind each garment, from the woolen pastures to the final product. The new ICICLE × The Woolmark Company collection will debut exclusively on Tmall's Little Black Box, guiding consumers through the quality commitment that starts from the source of materials.
