Helena Rubinstein launched the "Empty Bottle Recycling Art Project" with the Shanghai Museum of Glass
©Helena Rubinstein
In July 2023, the centennial luxury skincare brand Helena Rubinstein joined forces with the Shanghai Museum of Glass in a groundbreaking cross-disciplinary collaboration. Drawing inspiration from the symbolic "Möbius strip," which represents eternal recycling, they embarked on an artistic endeavor to achieve the timeless beauty of recycling glass bottles and co-create a sustainable and exquisite ecological system.
Since July 2021, Helena Rubinstein has initiated the "Empty Bottle Recycling Program," guiding women on a journey of ultimate rejuvenation and contributing to the perpetual cycle of the most beautiful ecological balance.
On the occasion of the 2nd anniversary of Helena Rubinstein's Empty Bottle Recycling Project, the brand remains steadfast in its commitment to innovation and sustainability, finding a perfect match in the Shanghai Museum of Glass, a dedicated advocate of new environmental art. Helena Rubinstein utilizes glass recycling art to rejuvenate its product bottles, while the Shanghai Museum of Glass, through artistic and cultural expressions, showcases the boundless possibilities of glass as a medium. Together, they have launched the "Empty Bottle Recycling Art Project," empowering more women with the transformative power of beauty and infinite possibilities.
