Guerlain collaborates with Austin Li to explore the secrets of nature
On the occasion of the launch of the new Guerlain Recovery Cream, Guerlain teamed up with Austin Li (Li Jiaqi), a Chinese streamer, social media influencer, and entrepreneur, to visit the island of Ua Huka, where they jointly explored the birth of the cream's ingredients and released a tracing short film, inviting consumers to experience this unique island journey.
The newly launched Guerlain Recovery Cream is equipped with upgraded Black Bee Repair Technology, with black bee honey at its core to help improve signs of skin aging. Through the short film, consumers can follow Li's perspective and intuitively feel the pure nature of Ua Huka Island and the pristine breeding of black bees, conveying the brand's commitment to biodiversity and sustainable development.
In the short film, the appearance of Guerlain's Scientific Communications Director and newly appointed CEO also reflects the brand's emphasis on Chinese consumers. The collaboration with Austin Li aims to continue presenting the brand's passion for nature and art, as well as to continue writing the legend of Guerlain in the Chinese market. In addition to partnering with Austin Li, the new product is also available on Tmall's Little Black Box, bringing more benefits to consumers.
