Ganni and The Beast Home Unveil Upcycled Homeware Collaboration in Shanghai
Ganni, the Danish fashion powerhouse, has joined forces with The Beast Home, a Shanghai-based homeware and lifestyle retailer, to launch an exclusive collection that marries Scandinavian simplicity with Chinese traditionalism. This partnership marks Ganni's inaugural local collaboration in China, introducing a line of loungewear and home goods crafted from the brand's deadstock fabrics.
Made using deadstock fabrics from previous collections, the loungewear and home goods collection features pajamas, quilts, pillowcases, and cushions with eight different Ganni prints. A playful flower-shaped pillow, a popular product at The Beast Home, was reinterpreted in frills and emblazoned with a “tbh” logo. Another highlight is the pajama sets, all designed with traditional Chinese knot closure.
To document Ganni Girls’ lifestyle at home, Ganni launched a campaign titled “Remeet,” which featured a set design created by Lina Sun Park, a New York-based artist known for her dreamy aesthetic. Featuring Ganni girls from all over the world, the editorial explored the idea of home as a personal sanctuary with a Scandinavian sense of “hygge,” or coziness.
