Freitag opens new Shanghai store
©Freitag
Swiss accessories brand Freitag – known for its one-off pieces made from recycled truck tarpaulins – unveiled a brand new store in Shanghai, as the luxury house expands its retail footprint in mainland China.
Located at No. 30 Lane 319, Jiaozhou Lu, the new Freitag Shanghai store spans two floors inside an 80s industrial building. A cumulation of work from local architects, landscape gardeners, engineers, designers and an on-site team, the store serves as an innovative building concept that promotes sustainability, and generates minimal CO₂ emissions, among other things.
As a result, the industrial-style store, created by interior designers Kooo Architects, reuses discarded materials in its store design: think rubble from building sites has been turned into walls, and hoarding panels have been transformed into a characteristic façade.
The ground floor is home to both a repair shop and a workshop space. Here, shoppers can experience the brand’s digital F-Cut customization tool, using a remote control to place a pattern for a full-size bag model on a tarp projection, design their own bag from used truck tarps. Upstairs, visitors will find all Zurich-based Freitag bags, pouches and accessories. Here, seating objects have been created in collaboration with designer Leandro Destefani. Finally, on the store's roof is an organic community garden with local plants.
