Firmenich and Xun Laboratory Announce Opening of Villa Harmony in China
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Firmenich, the world’s largest privately-owned fragrance and taste company, announces the opening of Villa Harmony in China, adding to its global repertoire of exclusive spaces for co-creation and inspiration. The new center of expertise is a joint project between Firmenich and Xun Laboratory, a perfumery studio rooted in rich Chinese history and culture, aiming to bring to life the unique history of ancient Chinese perfumery.
With this deep collaboration, the company aims to help clients enhance authentic storytelling to reflect the rich olfactive history in China, while introducing even more winning fragrances behind Designed-for-China-by-China products that are sought after by both local and global brands. The expert knowledge in ancient ingredients that Xun Laboratory brings to the partnership will also boost the endorsement of unique ingredient sources that are regarded as native to China.
Villa Harmony is housed in the Jin Ze Art Centre, which aims to provide a unifying platform that promotes research and technical exchanges for those who appreciate traditional craftsmanship and culture. The center offers proximity to other ancient Chinese arts, while the research at Xun Laboratory gives customers privileged access to the 5,000-year heritage and unique knowledge of Chinese perfumery, literature, and art. Complete with a botanical garden, the serene environment of Jin Ze Art Centre provides an inspiring venue for the holistic cultivation of body, mind, and spirit, allowing creators, researchers, and visitors to be fully embraced by the rich heritage of Chinese Perfumery.
To further contribute to the development of fragrance understanding, Villa Harmony will be organizing mini exhibitions and forum sessions for exchanges, bringing customers additional co-creation opportunities. They will benefit from a superior customer journey, backed by research-based expertise from Xun Laboratory on Chinese Perfumery, and data-driven insights into local market preferences and consumer behavior by Firmenich.
