FREITAG brings bag swapping to Chengdu
FREITAG has formulated eight "Circular Manifestos," one of the key statements of which is: "We value the right to use more than the right to own. The brand believes that consumers can engage with its products in myriad ways beyond simply purchasing them. Based on this premise, the concept of Shopping Without Any Payment, or S.W.A.P. for short, has evolved from an initial online bag swap to an offline event with growing participation.
This time around, S.W.A.P. makes its way to Chengdu. On September 28, guests are invited to bring their own bags to Regular Yuanye North Garden and participate in a delightful exchange of their "new" bags with other enthusiasts. To commemorate this camaraderie, FREITAG has invited the talented Chengdu illustrator XiaoBaoWei (@小保伟) to capture the essence of these friendships in his creative way. Furthermore, FREITAG introduces the F-AKER keyring toolset to Chengdu. FREITAG aspires for you to trade your unused bags for fresh finds while fostering new friendships along the way.
In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.
With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists. As a Switzerland brand of eco-friendly bags, "bicycling" and "recycling" have always been at the core of the brand.
