Déjà Vu Recycle Store unveils its sustainable laundry practices
©Déjà Vu
After hosting offline clothing cleaning skill-sharing sessions, Déjà Vu has recently revealed its laundry secrets online, sharing the valuable experience accumulated from washing and caring for nearly a million garments. From pre-wash sorting to stain treatment, and even remediation for laundry accidents, Déjà Vu's laundry philosophy not only provides consumers with a set of practical laundry guidelines but also conveys the brand's profound understanding of garment care and environmental protection.
In an innovative effort to showcase the potential of second-hand clothing, Déjà Vu has organized a 'Broken Things Exhibition' at its Shanghai Hongqiao store. This exhibition recreates 24 accident scenes, offering a candid look at past mistakes and providing emergency solutions to common laundry dilemmas. It serves as a testament to the brand's commitment to learning from its experiences and continually improving its approach to sustainable garment care.
Déjà Vu's journey from second-hand books to second-hand clothing reflects its dedication to environmental sustainability. By openly sharing its knowledge and culture, the brand is not only educating consumers on the intricacies of its operations but also encouraging the integration of eco-friendly practices into everyday life. This transparent and educational approach is a significant step towards a more sustainable society, where garment care is as much about preserving the environment as it is about preserving the quality of our clothes.
