déjà vu opens a second-hand pop-up shop in Shanghai
Set to open its doors at Shanghai's Hongqiao Tiandi tomorrow, the déjà vu Second-Hand Store is gearing up for a month-long, limited-time experience from December 15 to January 14. Nestled at this vibrant hub, perfectly situated between farewells and fresh starts, the store invites shoppers to pause, relax, and immerse themselves in its offerings.
Over the years, déjà vu has perfected an intricate evaluation and fulfillment process for second-hand clothing. Establishing a fully self-operated second-hand clothing factory, introducing popular second-hand stores, and launching an app-based clothing retail platform mark significant milestones. Surprisingly, second-hand clothing has captivated buyers, boasting an impressive rate of returning customers.
Now, with evolving consumer perspectives, déjà vu is thrilled to unveil a dedicated second-hand clothing store, shedding the "vintage," "used," or other tags—embracing a bright, clean, and inviting space for patrons.
Diverging slightly from its Anfu Road store, the store's clothing range and designer positioning mirror déjà vu's online platform, emphasizing affordable pricing and casual styles. Beyond the realm of second-hand clothing, déjà vu ventures into innovative experiments, featuring a 'Remake Zone' dedicated to partners' creative reconstructions from pre-owned garments.
