Coachtopia debuts at the 6th China International Import Expo
As a five-time participant in the annual China International Import Expo, Tapestry brought Coachtopia, a circular sub-brand of Coach that utilizes recycled, repurposed, and renewable materials, at the grand event held in Shanghai from November 5 to 10 this year.
Coachtopia reimagines the product lifecycle from end to beginning, reducing the creation of new materials by crafting with waste and designing products that can be reimagined, remade, and recycled to live multiple lives.
China has set goals to peak carbon dioxide emissions before 2030 and achieve carbon neutrality before 2060. The carbon emissions of China's textile and apparel industry are approximately 230 million metric tons annually, accounting for 2.8 percent of the national industrial emissions, according to information released by the Beijing-based China National Textile and Apparel Council.
The launch of the COACH (Re)Loved initiative in China in March came about because Tapestry and the fashion industry view sustainability as a critical commercial necessity. The program, which is already receiving favorable responses and has become a crucial part of the brand’s future circularity goal, aims to build a circular ecosystem by repairing, reinventing, and recycling used and broken products.
The latest phase in Tapestry’s effort to become a values-driven, people-centered business that strikes a balance between genuine fashion authority and significant, constructive change is the “Fabric of Change” ESG strategy. After almost two decades in China, the three Tapestry brands — Coach, Kate Spade, and Stuart Weitzman — now boast over 380 outlets in over 90 Chinese cities.
