ATRenew Partners with PurCotton to Launch 'Old Clothes, New Life' Initiative
On the occasion of the 54th World Earth Day, ATRenew has once again joined forces with PurCotton to launch the "Old Clothes, New Life" environmental recycling campaign, calling on consumers to recycle their unused old clothes and shoes at ATRenew stores, ATRenew recycling machines, and select PurCotton stores.
From April 1st to May 31st, in 30 cities nationwide, 199 stores and 21,000 recycling machines will participate in the collection, and recyclers will receive an "Eco Life Multi-Use Cotton" gift package provided by PurCotton. ATRenew is committed to "making the best use of idle items," while PurCotton advocates for a healthy and comfortable lifestyle with environmentally friendly and naturally degradable cotton products. This collaboration between ATRenew and PurCotton brings together the secure, happy, and sustainable lifestyle of all-cotton living with the green and environmentally friendly daily recycling behaviors, contributing more to the protection of the Earth's survival.
The "New Life Return Journey" activity jointly created by ATRenew and PurCotton not only maximizes the use of unused items but also integrates sustainable concepts into life, expressing a commitment to environmental protection and sustainable development. By exchanging environmentally friendly goods for environmentally friendly behavior, this initiative ensures that environmental consciousness permeates users' lives, fostering an attitude of experiencing and enjoying an eco-friendly lifestyle.
