ANTA launched the "Mountain and River Plan" with the Chinese Olympic Committee
On July 25, on the first anniversary of the countdown to the Paris Olympic Games, Anta (China) Co., Ltd., a member of the China National Garment Association, joined hands with the Chinese Olympic Committee to announce the official launch of the "Mountain and River Plan" in Qinling, Xi'an.
The "Mountain and River Plan" is a large-scale environmental protection activity jointly launched by Anta and the Chinese Olympic Committee, which advocates a green, healthy, and environmentally friendly lifestyle, properly handles the garbage generated during outdoor sports, and protects the natural environment. And through recycling technology, the Chinese sports delegation of the Paris Olympic Games will be equipped to receive awards.
It is understood that the urban environmental governance and garbage disposal system is relatively perfect, while the garbage scattered in the mountains and rivers during outdoor sports is not easy to be improved. To this end, the "Mountain and River Plan", in conjunction with the Chinese Olympic Committee, hopes to arouse more people's awareness of environmental protection and call on outdoor enthusiasts who love nature and pursue the harmonious coexistence of man and nature to go into the mountains and rivers together to protect nature.
During the hiking experience after the launch ceremony, Zou Shiming, Sun Wei, the leaders of the Chinese Olympic Committee, and representatives of athletes, walked into the Qinling Mountains with Anta staff, and collected the garbage left in the mountains along the hiking route. This way of combining sports with environmental protection and public welfare also makes participants feel the charm of a green low-carbon sports lifestyle.
