An Ko Rau launches Eco Nook at Nanjing's Hongshan Zoo
Outdoor lifestyle brand An Ko Rau has opened an innovative brand space named "Eco Nook" within Nanjing’s Hongshan Zoo. Designed with eco-friendliness at its core, the space reflects the brand’s commitment to harmonizing sport, fashion, and nature.
The 「Eco Nook」 is built with materials and layouts that prioritize the well-being of the zoo’s animal residents, particularly the chimpanzees, ensuring minimal environmental impact. In collaboration with Hongshan Zoo, An Ko Rau has also launched a co-branded collection, blending fashion with a message of wildlife conservation. The collection aims to inspire both animal enthusiasts and outdoor enthusiasts to connect with nature and support animal protection. Recognizing the needs of zookeepers, An Ko Rau has designed practical workwear described as "a second skin", offering durability against water and disinfectants while providing warmth during cold patrols.
Beyond retail, the "Eco Nook" serves as a natural education hub. On its opening day, the brand organized a "Wild Fun Hiking" event, encouraging visitors to explore the zoo while staying active. Plans include regular animal science lectures, hands-on workshops, and activities for children and adults to learn about wildlife and sustainability.
By integrating its brand space directly into the zoo, An Ko Rau creates an immersive experience where visitors can observe animals while engaging with the brand’s values of environmental stewardship. This unique approach not only enhances the visitor experience but also reinforces An Ko Rau’s mission to foster a deeper connection between people, animals, and nature.
