Upcycling APP Loom officially launches
Loom, a groundbreaking upcycling platform, has officially launched. The app offers users a unique opportunity to transform their unworn clothing into fresh, stylish pieces with the help of a community of over 100 talented designers. It aims to "breathe new life into clothes they love but no longer wear," fostering a more sustainable and creative approach to fashion.
Consumers can upload items they wish to upcycle and receive customized design proposals from a diverse network of fashion professionals. This innovative process promotes sustainability and encourages creativity, allowing users to reimagine their wardrobes in eco-friendly ways.
Founded by Daisy, a seasoned entrepreneur with over 15 years of experience in the fashion industry, Loom is the culmination of her expertise in luxury fashion and business operations. Daisy, who previously led Burberry's global merchandising outlet team, envisioned a platform that would drive positive change in the industry. "Loom blends creativity, sustainability, and innovation, revolutionizing the way people approach second-hand fashion and their wardrobes," she said.
Pricing on the app is accessible, starting at £30 for simple alterations and £80 for dyeing services. Users can also opt for complete redesigns of their items, with bridal redesigns—starting from £150—proving to be particularly popular.
With its community-centric approach, Loom is set to redefine the fashion landscape. It offers a sustainable and innovative solution for consumers who want to make a positive impact on the environment while refreshing their wardrobes.
