The Perfume Shop and L’Oréal launched a multi-brand fragrance refill station
The Perfume Shop and L’Oréal have joined forces to launch the first multi-brand fragrance refill station in the UK. The fragrance retailer and the beauty giant aim to better meet the growing demand for environmentally friendly options.
Located in The Perfume Shop’s Victoria Centre, Nottingham store, the refill station includes a selection of best-selling fragrances from L’Oréal’s portfolio such as YSL, Prada, Lancôme, Armani, and Mugler. It has been designed to fit within The Perfume Shop’s store look and feel, with the use of the same materials.
All size bottles from 30ml upwards of the selected brand on offer can be refilled at the fragrance station. On average consumers will save 29% when choosing refillable options. According to The Perfume Shop, demand for refillable fragrances is growing, up 23%, compared to +9% for non-refillable fragrances.
