The 3rd Kering Generation Award is now open for application in greater China "Coming Full Circle"

©Kering

Global Luxury group Kering, together with global innovation platform Plug and Play China, has launched the 3rd iteration of its Generation Award, focusing on circular raw materials, circular product designs, and circular business models. It evaluates how these are accomplished through the five links of re-design, reuse, recycle, regenerate, and recognition. Applicants will have their solutions scrutinized by a panel of industry leaders – spanning fashion, academia, sustainability, and innovation – before they’re whittled down and the winner is awarded €100,000.

“Following our Coming Full Circle report released last year, we are taking the circular economy as a key focal point to help a fresh generation of startups explore new opportunities and contribute to the industry transformation at every link,” commented Marie-Claire Daveu, Kering’s Chief Sustainability and Institutional Affairs Officer.

©Kering

In May 2021, Kering published "Coming Full Circle", a report outlining the group's ambition for a holistic approach to circularity. The document also highlights the concrete actions that Kering Houses have implemented around circularity so far, in alignment with their climate and biodiversity strategies. In line with Kering’s efforts for more transparency, this new report is part of the Group sustainability strategy aiming at rethinking the way it produces, uses and extends the life of resources and products.