Textile Exchange releases practical guide to strengthen regenerative agriculture claims in the fashion industry
©Textile Exchange
As the fashion and textile sectors deepen their commitments to sustainability, Textile Exchange has published a new Regenerative Agriculture Claims Guide to help brands and producers communicate their regenerative practices credibly and transparently. The freely available guide outlines actionable steps for companies to avoid greenwashing, navigate greenhushing, and ensure their sustainability messaging aligns with global best practices.
With regenerative agriculture gaining traction for its promise to restore ecosystems, improve soil health, and reduce the industry’s environmental footprint, the guide arrives at a crucial time. It provides:
Six key takeaways for brands to create robust, verifiable claims
A breakdown of different types of regenerative agriculture claims
Guidance on how to manage and report these claims effectively
Insights into companies' roles in supporting regenerative outcomes
An overview of Textile Exchange’s existing regenerative agriculture tools
The guide complements Textile Exchange’s Regenerative Agriculture Landscape Analysis and Outcome Framework, offering a comprehensive toolkit for understanding, implementing, and measuring regenerative agriculture initiatives throughout textile supply chains.
“Regenerative agriculture is not one-size-fits-all—it’s place-based and context-specific,” Textile Exchange explains. “That makes accurate communication both essential and challenging. This guide is designed to clarify expectations and build integrity across the industry.”
As consumer demand for environmental accountability grows, brands that adhere to credible claim standards—such as the ISEAL Credibility Principles and the UN Guidelines for Sustainable Fashion Communication—stand to gain trust, value, and a positive impact. The Textile Exchange's new guide offers a clear and credible path forward for companies seeking to contribute to a regenerative future.
