Snuggs launches period underwear with Manchester City Women
London-based period underwear brand Snuggs is partnering with Manchester City Women’s football club to launch a co-branded collection of high-performance period pants. The collaboration marks the first of its kind globally between a professional women’s football team and a period underwear brand. The brand will offer three premium designs incorporating Man City’s iconic colors within the designs and their team badge on the waistbands.
The collection features classic, brief, and Brazilian-style period pants. All feature a high-performance absorbent layer for maximum comfort and are suitable for light to heavy flow. Sizes range from XXS to 4XL. As part of the collaboration, Man City team captain Alex Greenwood heads up the campaign by joining as a Snuggs ambassador to help amplify the conversation around proper menstrual support for female athletes.
In addition, Snuggs is also raising awareness and ensuring future generations of female athletes have access to proper menstrual care from the start of their careers by donating period underwear to all young academy players. For every goal scored and every clean sheet secured by the team across all competitions in 2025, Snuggs will donate two pairs of period underwear.
