Recover and TextileGenesis launch pilot for recycled cotton traceability
Recover™, a global producer of recycled cotton and cotton-blend fibers, has commenced a traceability collaboration with TextileGenesis™, a Lectra company, to digitally track its recycled waste materials across the entire textile value chain.
The collaboration focuses on tracing Recover’s recycled cotton and polycotton inputs from fiber production through to finished garments. Two representative styles were selected to test the platform across different supply chain configurations. TextileGenesis’ Fibercoin™ technology was used to generate digital tokens for every kilo of material, creating a verified chain of custody at each transformation stage.
The pilot marks a significant milestone in Recover’s circularity roadmap, demonstrating how digital traceability can validate recycled content, drive supplier participation, and enable regulatory compliance, particularly in preparation for the EU Digital Product Passport (DPP). This pilot with Textile Genesis' traceability solution intends to complement Recover's existing physical tracer and GRS certification, adding another layer of traceability and transparency.
Founded in 1914 and active in textile recycling since 1947, Recover has grown into a global player in sustainable materials, with backing from major investors such as Goldman Sachs and Fortress Investment Group. The company has previously partnered with leading fashion retailers, including Primark and C&A.
TextileGenesis, established in 2018 by Amit Gautam and now part of technology group Lectra, enables fashion brands to track fibres across the supply chain with digital precision. Its client portfolio includes industry heavyweights like Kering, H&M, and Ermenegildo Zegna. Gautam’s recent appointment to Lectra’s executive committee signals the growing strategic importance of traceability technology within the sector.
The two companies are now exploring opportunities to scale this traceability solution across global supply chains, reinforcing a shared commitment to transparency, accountability, and sustainable innovation in the textile industry.
