Patagonia adopts Trove resale Plugin
©Patagonia
Patagonia has implemented Trove’s new Resale Plugin, a tool that allows the sustainable apparel brand to integrate pre-owned items alongside new products on its e-commerce site. As part of its expanded Worn Wear program, shoppers can now be streamlined to browse both options.
The Resale Plugin features smart inventory control, which allows brands to manage pre-owned stock without impacting new product launches. This makes it a useful solution for filling inventory gaps or showcasing past-season items.
Flexible placement options enable brands to feature pre-owned products on product detail or landing pages, with cross-platform compatibility supporting major platforms like Shopify, Salesforce Commerce Cloud, and BigCommerce. The plugin can be deployed within two weeks, making it a quick-to-launch option for brands.
Patagonia, a leader in sustainable fashion, is an early adopter of the plugin for its Worn Wear program. The brand uses the plugin to integrate used items alongside new products, promoting lower-impact shopping options for customers while maintaining the same quality and service standards.
Trove’s mission is to help brands of all sizes grow their businesses without increasing their carbon emissions and the company believes that by using the Resale Plugin, brands can make resale more profitable and accessible to shoppers.
