Louis Vuitton Partners With People for Wildlife
©Louis Vuitton
Louis Vuitton is pushing forward on its biodiversity strategy by joining forces with People for Wildlife. The French luxury brand will embark on a five-year conservation partnership based in Queensland, Australia, to support the conservation group’s work in preserving a 400,000-hectare area on the Cape York Peninsula, which includes tropical forests, woodland, fresh-water ecosystems and coastline.
People for Wildlife’s scope of activities includes scientific field research, monitoring of wildlife and support of land-management initiatives with local communities, as well as creating sustainable businesses, which was founded by Dr. Daniel Natusch in 2020, who has long been a supporter of using exotic skins in luxury goods as a means to promote habitat conservation.
The project helps parent company LVMH Moët Hennessy Louis Vuitton reach its conservation target goal of restoring 5 million hectares of land by 2030, laid out in its Life 360 environmental program. It targets regenerating habitat and ecosystems, as well as supporting regenerative agriculture. In total, various programs have resulted in 657,000 hectares preserved or regenerated, according to LVMH numbers released in December 2022.
