Liverpool FC and 1PointFive announce product collaboration for merchandise using direct air capture technology
Liverpool Football Club (LFC) and 1PointFive, a U.S.-based carbon capture, utilization, and sequestration company, announced a new pioneering collaboration that will launch exclusive products for Reds’ supporters.
Each product will have its carbon footprint addressed by removing an equivalent amount of carbon dioxide (CO(2)) through 1PointFive’s Direct Air Capture technology. Post-production, LFC will calculate the total emissions from manufacturing, up to the point of distribution from an LFC site (further transport from the LFC site after sale is excluded) and purchase the relevant quantity of carbon dioxide removal (CDR) credits from 1PointFive to remove the CO(2) from the air and store it deep underground.
The collaboration marks a significant step in LFC’s work to reduce its environmental impact through The Red Way, the club’s award-winning sustainability initiative. The agreement is also a mark of Direct Air Capture’s versatility to provide a carbon removal solution that can be tailored to an organization’s specific goals, by addressing product-level emissions.
Liverpool FC joins a list of major global corporations including Microsoft, Amazon, Airbus, and others that have already committed to purchasing CDR credits from 1PointFive. The collaboration will be officially launched at CERAWeek in Texas - a globally recognized energy conference. Fans will learn more about the upcoming products when they are unveiled in the coming months.
