John Lewis continues digital push with a 100 million pound Google partnership
©John Lewis
The John Lewis Partnership is pushing forward with its digital transformation with the announcement it has struck a 100 million pound deal with Google Cloud to provide customers with tailored and personalized experiences.
The new partnership will see the partnership migrate more of its technology to Google Cloud, harnessing the tech giant’s advanced artificial intelligence (AI) and machine learning (ML) offerings.
This will allow the company to be more efficient, spend more time focusing on customers, and better use data insights to help curate products and services. The five-year partnership marks a “significant step forward” in the British retailer’s efforts in recent years to bolster its digital business.
In 2020, it announced a target to become a 60-70 percent online retailer by 2025, up from 20 percent pre-pandemic. Its plan was to focus on the expansion of digital, virtual, and delivery services to keep up with rapidly-changing consumer habits.
