H&M Group pilots waterless dyeing tech to reduce environmental impact
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The Swedish fashion powerhouse, H&M Group, is spearheading a green revolution in the textile industry by trialing a revolutionary "waterless" dyeing technology developed by Indian startup Deven Supercriticals. The innovative process, implemented at partner factory Arvind Ltd, aims to drastically reduce energy, water, and chemical consumption during fabric dyeing, setting a new standard for sustainable fashion production.
H&M Group's strategic move underscores its commitment to sustainability, with the Suprauno dyeing technology offering a promising alternative to traditional methods. By utilizing supercritical CO2 instead of water and chemicals, the initiative aligns with H&M Group's ambitious goals to curb greenhouse gas emissions and minimize freshwater extraction within its supply chain by 2030.
Omang Narang, Country Manager of H&M Group production in India, emphasized the significance of investing in disruptive technologies like Suprauno, highlighting their pivotal role in achieving scalable solutions for the industry's sustainability challenges. Partnering with Arvind Ltd and Deven Supercriticals, the collaboration signifies a landmark effort towards sustainable textile production, ushering in a future where fashion and environmental responsibility harmoniously coexist.
Swapneshu Baser, Founder and Managing Director of Deven Supercriticals Pvt. Ltd, lauded the pioneering collaboration, emphasizing the transformative potential of Suprauno in revolutionizing dyeing practices. With its waterless approach and eco-friendly attributes, Suprauno heralds a new era of environmentally conscious textile manufacturing, preserving precious resources and safeguarding the planet for future generations.
