Givaudan unveils House of Naturals to elevate its natural ingredients expertise
©Givaudan
Givaudan, the global leader in Fine Fragrances, announces the creation of House of Naturals, a dedicated entity focused on developing exclusive ingredients with an emphasis on consistent quality, craftsmanship, and sustainable processes to meet the highest standards. The perfumers, who are central to fragrance creation, will benefit from this new structure led by Maxence Billas, expanding their range of creative possibilities.
Built upon four pillars—Agronomy, Innovation, Operations, and Perfumers—the House of Naturals (HoN) leads the way in implementing structural and operational improvements across the journey from field to fragrance. Agronomy focuses on responsible sourcing and expertise sharing, ensuring sustainable practices in ingredient procurement. The innovation introduces green extraction methods and the innovative blossom[lab]™, revolutionizing traditional approaches to extracting fragrance ingredients. Operations serve as a crucial link between innovation, engineering, and tradition, ensuring seamless integration of advanced technologies. Perfumers, empowered within this framework, are poised to unleash limitless creativity.
House of Naturals will undoubtedly play a pivotal role in shaping the future of fragrance creation, pushing the boundaries of what is achievable with natural ingredients. Led by a commitment to excellence and sustainability, Givaudan reaffirms its leadership in the industry through this initiative.
