Ganni introduces an in-house recycling scheme to repurpose fabric waste
©Ganni
Danish fashion brand Ganni is introducing a new in-house recycling initiative to recycle its cut-off production scraps into new clothing. The affordable luxury brand explained that T-shirts are one of its key product categories. However, conventional production methods create up to 20 percent cut-off waste, meaning that Ganni produces 12 tonnes of cotton scraps annually. Those off-cuts are now being recycled in-house and reintroduced into production.
Every day, thousands of tonnes of fabric are wasted in fashion supply chains, where up to a quarter of all fabrics end up as cut-offs during the garment production process. Motivated by this, Ganni has partnered with its supply chain to successfully develop a new recycled yarn, a process that has taken the brand more than 12 months to perfect.
Ganni currently down-cycles all cut-off waste through different schemes and added that it's looking to roll out the recycling scheme set up for the T-shirts for more fabrics and production processes. The fiber-to-fiber recycled yarn contains 50 percent recycled cotton scraps and 50 percent GOTS-certified cotton and will be used to produce T-shirts for the brand’s collections moving forward.
