Ganni and Rubi unveil future-focused yarn made from carbon emissions
Danish fashion brand Ganni and California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, debut the first-ever yarn made directly from carbon emissions through a fully enzymatic process.
Revealed at the Global Fashion Summit in Copenhagen, the yarn is both carbon-made and water- and land-neutral. It marks phase two of a strategic pilot partnership between both brands, where the ambition is to create garments from Rubi-made CO2 fabric.
Ganni will be the first fashion brand in history to trial the fabrics made with Rubi’s patent-pending technology, through a blend composition of 20 percent Rubi cellulose yarn and standard industry cellulose. The yarn samples have been derived from carbon sequestration, a process inspired by photosynthesis and how trees breathe in CO2.
©Rubi
Rubi co-founder and CEO Neeka Mashouf said the company was created “to ensure our planetary future by restoring Earth’s ecological balance with reimagined supply chains that are symbiotic with the planet – starting with fashion, which is the third most CO2-polluting supply chain on the planet”. Ganni founder Nicolaj Reffstrup said the firm’s goal “has always been to be able to create a truly climate-neutral product” and this new project takes it “one step closer to that goal.
Fabric innovations, like Rubi, will play a crucial role in getting fashion to the point of decarbonization, but for this to happen brands need to place bets, take risks and invest in innovations. There are still a lot of things we don’t know the answer to, but working with innovative partners like Rubi gives a lot of optimism for what the future could look like”.
