Circulose Partners with Marks & Spencer to Accelerate Circular Fashion in the UK
Swedish sustain-tech company Circulose has announced a landmark partnership with Marks & Spencer (M&S), making the British retailer the first UK brand to join Circulose as a Scaling Partner. The collaboration marks a major step toward bringing circular materials into mainstream fashion and accelerating the industry’s transition away from virgin resource dependency.
Through the partnership, M&S will begin integrating significant volumes of CIRCULOSE®—a next-generation fiber made entirely from textile waste—into selected product ranges. By replacing virgin fibers with circular alternatives, the retailer aims to reduce its environmental footprint while strengthening its long-term commitment to sustainable sourcing.
CIRCULOSE® is produced through a patented process that transforms discarded textiles—such as production scraps and unsellable garments—into a high-quality regenerated material. Designed to match the performance of conventional fibers, the material helps brands lower emissions, divert waste from landfills, and ease pressure on forests and land resources.
The collaboration underscores Circulose’s renewed commercial strategy, which centers on deep, hands-on partnerships with global brands to scale circular materials beyond small-batch pilots. Through its licensing model and implementation support, Circulose works with partners across the textile value chain to embed circularity at an industrial scale.
For M&S, the partnership aligns with its Plan A sustainability strategy and its ambition to become a net-zero business across its value chain by 2040. It also complements the retailer’s broader “Another Life” circularity initiatives—spanning resale partnerships with eBay and Reskinned, a repair service with SOJO, and programs focused on rewear, recycle, and resale.
As more brands prepare to join Circulose’s Scaling Partner network, this collaboration signals growing industry momentum toward circular design and next-generation materials—laying the groundwork for a fashion system built on regeneration rather than extraction.
