Allbirds announce net zero carbon footwear
Allbirds, a New Zealand based company, has created the world’s first net zero carbon shoe, the M0.0NSHOT. Its landmark carbon footprint — 0.0 kg CO₂e, versus an industry average of 14 kg CO₂e — was achieved without relying on offsets, after Allbirds completely reimagined the way it makes products.
Hana Kajimura, head of sustainability at Allbirds, said: “We believe this will revolutionise the path to net zero, and act as rocket-fuel for the entire industry. We could spend decades debating the finer points of carbon sequestration, or we can innovate today with a common sense approach.”
©Allbirds
Allbirds has also implemented carbon-efficient packaging and transportation. While most industry foams are primarily synthetic, Allbirds’s newly-developed SuperLight Foam boasts 80% bio content. Additionally, Allbirds teamed up with Mango Materials to deploy a process that uses microorganisms to convert methane into a form of polymer that can be molded like other plastics, without the corresponding carbon footprint. Finally, it also had a considered transportation plan with biofuel powered ocean shipping and electric trucking from port to warehouse.
