WWD China launched The Earth Exploer: Youth Power In Motion 2024 campaign
On the occasion of China's 105th Youth Day, the fifth edition of the WWD China Global Fashion Sustainability Summit, in collaboration with CITIC Pacific Plaza, is set to kick off the "Low Carbon Lifestyle" season with the inaugural "The Earth Explorer" Youth Power in Motion 2024 main event. This significant gathering will take place at the WWD FASHION LAB, located in the heart of China's youth and fashion scene on Chang Le Road, from May 18th to 19th.
The two-day event will see "The Earth Explorer" community come together with brand partners, industry sustainability practitioners, fashion designers, and young consumers to reignite the "Circular Economy" and "Plastic Reduction" movement, integrating a low-carbon lifestyle into the urban fashion narrative.
Program Highlights:
"ReGreen Recycled": A creative initiative aimed at promoting the upcycling and recycling of fashion items.
"Password R Grassland Music Sustainable Market": An eco-friendly market with a focus on sustainable practices like Remake Workshops, Eco-Centric Music Festivals...
"FN Vitality Club": A city-wide initiative to engage and activate the community towards sustainable living.
"Sustain100": A showcase of sustainable and beautifully designed products, encouraging responsible consumption.
