Valrhona launches 2025 packaging recycling program to celebrate Earth Day
April 22, 2025, marks the 56th annual Earth Day, celebrated globally under the theme “Our Power, Our Planet.” Recognizing the environmental impact at every stage of the chocolate supply chain—from cocoa cultivation to production and retail—premium chocolate maker Valrhona reaffirms its commitment to sustainability.
In honor of Earth Day, Valrhona has announced the launch of the “2025 Valrhona Packaging Recycling Program.” This initiative transforms used Valrhona packaging into functional, artfully designed, eco-friendly products. Collaborating with sustainable lifestyle brand WU & Rebirth, the program will collect and upcycle Valrhona packaging bags into practical items such as eco-tote bags and portable wallets, promoting a circular economy and sustainable living.
Under the program, corporate clients can redeem one eco-friendly tote bag with just three 3kg Valrhona packaging bags, while individual consumers can exchange three 1kg bags for a compact, sustainable wallet. This initiative reflects Valrhona’s belief that each piece of packaging can be given a second life, extending its value through regeneration and reuse.
Valrhona invites consumers and partners to participate in this recycling initiative, co-creating a greener future and sharing the power of sustainability, one package at a time.
