Ubras brings eco lingerie to Chinese consumers
©Ubras
The Chinese lingerie brand Ubras has unveiled a special "Nature-Friendly Collection" on World Environment Day, with a continued focus on providing consumers with a healthy, refreshing, and unrestricted experience while contributing to the planet. This new line features four products that highlight characteristics such as "natural antibacterial properties and a cool sensation," "inherent breathability and excellent moisture absorption," and "unrestricted body movement with high elasticity."
By utilizing corn and beechwood fibers as sustainable materials, Ubras aims to reduce carbon emissions at the product's origin. They are dedicated to exploring zero-carbon degradable alternatives and implementing recycling techniques to achieve true "nature-friendly" practices. Through their commitment to environmental preservation and carbon reduction, Ubras not only offers eco-conscious choices but also delivers a delightful and liberating sensation of a cool summer day in the midst of a forest.
In conjunction with more than 10 stores in Beijing and Shanghai, Ubras established eco-friendly hubs within the cities. A limited amount of environmentally conscious seed paper in the hub was distributed to individuals. Moreover, Ubras placed "Little Ideas" zines at these hubs, containing information that users could scan via QR codes. By sharing their own ideas for nature conservation, users had the opportunity to win one piece of Ubras' eco-friendly underwear.
Aligned with Ubras' motto of "Set your body to be free," the company utilized World Environment Day as a platform to promote its commitment to green and sustainable products. Through online and offline engagement with users, they aimed to generate awareness and discussions about social and environmental issues.
