TSUBO launches a new concept store in Shanghai with eco-friendly innovations
Luxury outdoor brand TSUBO has expanded its footprint in China by opening a new concept store at Shanghai's Taikoo Hui on July 26th. This marks the brand's third independent retail outlet, following its foray into Shanghai's Grand Gateway 66 and Beijing's Taikoo Li. The store embodies TSUBO's core philosophy of transcending traditional boundaries, merging urban sophistication with outdoor adventure.
The design of the TSUBO Taikoo Hui store is a testament to the brand's dedication to sustainability and eco-conscious living. It incorporates an innovative, built-in wooden cabin structure, drawing inspiration from the “Primitive Hut” concept, emphasizing a return to human-nature interaction. The store's interior is adorned with natural wood elements, complemented by the raw beauty of terrazzo flooring, creating a harmonious blend of organic textures.
The store's debut also showcases TSUBO's 2024 Autumn/Winter collection, "RAINBOW MOUNTAIN," which celebrates the splendor of nature and the spirit of exploration. The collection features a vibrant palette of leather goods with a nod to retro aesthetics, seamlessly integrating them with modern design sensibilities. TSUBO's iconic shoe models have been updated with enhanced functionality and materials, reflecting the brand's commitment to style and sustainability.
